FOR BRANDS

Find the right creators for your brand.

We connect brands with creators who align with their audience, niche, and campaign objectives. ABY Connecting manages the process from creator discovery and outreach to negotiation, communication, and campaign coordination.

WHAT WE DO

Creator partnerships without the unnecessary complexity.

  • Find suitable creators
  • Creator research & sourcing
  • Creator outreach
  • Campaign planning
  • Negotiate with creators
  • Campaign management
  • Content coordination
  • Performance & reporting

WHAT WE CONSIDER

We look beyond follower count.

Audience fitWho the creator reaches and whether that audience matches the campaign.
Content nicheThe creator's subject matter, style, and relevance to the brand.
PlatformWhere the creator's audience is most active.
EngagementHow audiences interact with the creator's content.
Audience demographicsRelevant market, age, interests, and other campaign requirements.
Campaign objectivesWhat the brand wants the partnership to achieve.
BudgetFinding realistic creator options within the campaign's planned spend.
TimelineMatching creator availability with campaign deadlines and deliverables.

HOW IT WORKS

From brief to campaign.

01

Tell us

Share your company, campaign goals, audience, budget, timeline, and creator requirements.

02

We identify

We research and shortlist creators who fit the campaign.

03

We coordinate

We help manage outreach, communication, negotiation, and campaign details.

04

Campaign

We help keep deliverables and communication organized through completion and reporting.

WHY WORK WITH ABY

One bridge between brands and creators.

Save time

Spend less time searching for creators and managing outreach.

One point of contact

Keep creator communication and campaign coordination more organized.

Relevant partnerships

Focus on creators whose content and audiences make sense for the campaign.

Flexible reach

Work across platforms, niches, markets, and creator sizes based on campaign needs.

START A CONVERSATION

Have a campaign in mind?

Tell us what you're planning and what kind of creators you're looking for.

Email ABY
For CreatorsFor Brands